The proceeds from the sale of the White Poppy go into producing more literature promoting peace.
The Peace Pledge Union is not a registered charity.

I will post the links here FYI.

http://www.whitepoppy.org.uk/ Click on FAQ for answers to your question. … Read more

The store of white poppy:
http://www.ppu.org.uk/whitepoppy/tale3.html

I think their stance is commendable and I would love to see more people with white poppies pinned up to their dresses rather than the red ones.
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Source: http://www.whitepoppy.org.uk

The White Poppy symbolises the belief that there are better ways to resolve conflicts than killing strangers. Our work, primarily educational, draws attention to many of our social values and habits which make continuing violence a likely outcome.
From economic reliance on arms sales (Britain is the world’s second largest arms exporter) to maintaining manifestly useless nuclear weapons Britain contributes significantly to international instability. The outcome of the recent military adventures highlights their ineffectiveness in today’s complex world.
Now 89 years after the end of the ‘war to end all wars’ we still have a long way to go to put an end to a social institution, which in the last decade alone killed over 10 million children.

Britain’s recent lunatic and illegal activities in Iraq and Afghanistan inevitably entered into the Legion’s fund raising message; while not actually bellicose nonetheless the Legion supports the view that war is a proper function of the state.

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Earlier today, I sent white poppy website the following message and also copied a link to your recent article on Pulse.

Everyday I see people wearing this Red Poppy and I hardly see anyone wearing the White Poppy for Peace. In my opinion it has not been campaigned enough and that is why a lot of people are not even aware of it.

There is also this propaganda going on in which we see this Red Poppy being associated with current illegitimate war to gain support in which millions of poor and innocent civilians have died and we hardly see any sort of remembrance or meaningful concern for these people in general and specifically in mainstream media where everyone who appears on screen is made to wear a red poppy.

As far as a red poppy is concerned, I subscribe to what Robin Yassin-Kassab has so rightly expressed in his excellent article; “I Refuse to Buy a Poppy”.

“I refuse to buy a poppy for remembrance day, because Britain hasn’t remembered anything at all. Sentimental rituals such as poppy-wearing only help the collective amnesia.”

While previous generations imbued with unquestioning loyalty were easily convinced of the righteousness of their country’s cause in two world wars anyone volunteering to go to Afghanistan to fight a monstrous unprovoked war against some of the poorest people in the world needs their head examined.

I fully subscribe to the frustration and anger expressed so eloquently above.

Only in a country where people have so thoroughly lost the capacity to reason and think for themselves as this one could politicians get away with the indecently threadbare justifications they make for the wars in Afghanistan and Iraq.

The fact that the “War on Terror” was invented by agents of world government bent on undermining and enslaving us has also passed most of the population by should come as no surprise either.

The people who are still willing to go abroad and fight at the drop of a hat without the need for the government to provide anything approaching a cogent
justification for such aggression are making it easier for our real enemies to subvert and destroy us.

Now that the notion that the Afghan war has anything to do with democracy has been irrevocably laid to rest by the absurdity of Karzai’s unopposed re-election there is no longer even the semblance of an excuse for fighting there.

There is absolutely nothing noble in fighting in order to sustain a government dominated by drug and warlords.Our soldiers today are mindlessly participating in the worst form of ritual sacrifice imaginable.

They certainly do not deserve to be held in the same high esteem as those who gave their lives in the two world wars.

If I thought for one second that someone might infer from my wearing a poppy that I subscribe to the cant that mindlessly lumps together all our soldiers in all wars past and present and the participation of the latter in the patently indefensible ones in Afghanistan and Iraq then I too would not be buying one.

Something else – note how the media keeps whining about how the Taliban pays people to fight. No doubt true, although I’m sure many or most fighters have their own reasons. But doesn’t the UK pay its fighters to fight? And wasn’t the war ‘won’ in 2001 largely by paying tribal and militia leaders to switch sides? O the hypocrisy of it.