by Cyril Mychalejko
This article first appeared at Toward Freedom.
A controversial public relations program run by former Defense Secretary Donald H. Rumsfeld’s Pentagon was cleared of any wrong-doing by the agency’s inspector general in a report published last month. The program used dozens of retired military officers working as analysts on television and radio networks as “surrogates” armed by the Pentagon with “the facts” in order to educate the public about the Department of Defense’s operations and agenda.
At the same time, the report quoted participating analysts who believed that bullet points provided by Rumsfeld’s staff advanced a “political agenda,” that the program’s intent “was to move everyone’s mouth on TV as a sock puppet” and that the program was “a white-level psyop [psychological operations] program to the American people.” It also found a “preponderance of evidence” that one analyst was dismissed from the program for being critical of former Defense Secretary Rumsfeld, while another analysts said a CNN official told him he was being dropped at the request of the White House.
Nevertheless, the inspector general exonerated the Pentagon, stating that it complied with Department of Defense (DoD) policies and regulations, including not using propaganda on the US public, while also claiming that retired military analysts, many of whom were affiliated with defense contractors, gained nothing financially or personally for the businesses they were affiliated with.
The investigation was requested by Congress after the New York Times published a story revealing the Pentagon’s public relations program, “Behind TV Analysts, Pentagon’s Hidden Hand” (04/20/2008), which was subsequently awarded a Pulitzer Prize for Investigative Reporting. The article showed how these analysts, many of whom had ties to military contractors, were used to help sell the war in Iraq, to push other Bush Administration foreign policy “themes and messages” and to act as a rapid response team to counter criticisms in the media. One official Department of Defense talking points document released while the Bush Administration was still trying to sell the need for a war with Iraq to the public states, “We know that Saddam has weapons of mass destruction.”