Militarism, Genderphobia and Beer

Israeli commercials have proved to be the height of militarism and insensitivity in the past, today we revisit gay ole’ Israel, and debunk Hasbara, yet again.

McCann Erickson Does it Again!

McCann Erickson probably has one of the most amazing records of militarizing civil society. The good people who brought you the Army Strong campaign now bring you a beer commercial. How is beer military? Soldiers aren’t allowed to drink- it’s a punishable offense. In Israel, the majority of the population have been soldiers, and the majority of men and some women are in the reserves until the age of 45 (39 for women). Since you’re going to have civilians in your corps, you have to keep them motivated (translation below the Video):

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Surviving Within: Helen Benedict and the harsh realities of women in the U.S. military.

“I’m more afraid of men [in my unit] that I am with the enemy.”

Those were the words that Helen Benedict heard from several female soldiers. The enemy was within. Since March of 2003, more than 160,500 women have served in Iraq. More women have fought and died during this war than in any other since World War II, yet they still account for one in ten soldiers. But behind their noble service and love for their country, many female soliders find themselves in virtual isolation among men. Their seclusion, combined with the military’s history of gender discrimination and the uniquely challenging conditions in Iraq, has resulted in a mounting epidemic of sexual abuse, physical degeneration, and emotional distress among many female soldiers.

Author Helen Benedict uncovers the harsh realities female soldiers face in her latest book The Lonely Soldier: The Private War of Women in Iraq. Weaving together the poignant and grueling accounts of the war in Iraq, Benedict offers new insight into the lives of women in the military, before, during, and after the war. The Lonely Soldier was released last month by Beacon Press and I recently spoke with Benedict about her latest work.

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