Ever since Bono declared his intention to “bring some sex appeal to the idea of wanting to change
the world” on the front pages of Vanity Fair, I’ve been suspicious of celebrity endorsements of struggles for social justice. James Cameron, the director of the brilliant Avatar, is an exception, however. In this interview on the Riz Khan show, Cameron speaks about his recent visit to Brazil and the resistance of local communities to the construction of the Belo Monte Dam, which threatens the destruction of the homeland of tens of thousands of people. In eminently sensible and respectful terms, he discusses his support for their struggle and his reaction to the way indigenous activists around the world have embraced the motif of the Navi struggle against corporate imperialism so masterfully depicted in Avatar. What is more, it seems his initial reluctance to acknowledge the parallels between the Navi and the Palestinian struggle is waning too.
Below the fold, you can find another recent IPS interview with Cameron where he further discusses the relationship between Avatar and and its appropriation by indigenous activists. (For previous PULSE posts on Avatar see the review by Kim Bizzari and Max Ajl’s response to Slavoj Zizek.)