The National Information Directorate is a new Israeli spin body set up less than a year ago following the recommendations of the Winograd inquiry into Israel’s failures in Lebanon. According to Israel’s Prime Minister’s Office website the directorate is coordinating a new campaign of lobbying and spin across Europe, directed at politicians and the media, focussing on Israeli “security” issues.
The National Information Directorate and the Cabinet Secretariat, in cooperation with the Foreign Ministry, have decided to dispatch Government ministers on information missions abroad, starting in the coming days. In the framework of the information efforts, it was decided to send ministers on diplomatic and media activity in various European countries. Each minister will go on a short mission to one or two countries, including Belgium, Austria and Ireland. The possibility of sending abroad residents of the south in order to give firsthand accounts of the security reality in which they have lived for years. Israeli embassies will formulate agendas for the ministerial visits, including meetings with political officials and media interviews.