Dow’s Paralympic Sponsorship Insults the Disabled

by Saffi Ullah Ahmad

In what is a bitter irony, whilst reaping the PR benefits of association with the 2012 Paralympics, the Dow Chemical Corporation is directly responsible for wave after wave of disability in faraway lands.

Today begin London’s 2012 Paralympics, set to be opened by the Queen and the Duke of Edinburgh. For another two weeks, we will hear Lord Sebastian Coe and other LOCOG officials’ lofty statements not just about the games’ alleged spirit of inclusiveness but also about their role in the empowerment of disabled people and the challenging of misconceptions around disability. Such pomp and pageantry however, is disingenuous to its core, something recognised by many disability rights campaigners.

Dogging the games for several months now has been controversy relating to corporate sponsorship from a variety of the world’s murkiest companies. The Paralympic games allow for what The Nation’s Dave Zirin has termed ‘corporate sin washing’ more than any other athletic spectacle.

As many have noted, from McDonalds and Coca-Cola, partly responsible for obesity epidemics worldwide, to British Petroleum, notorious for off-shore drilling and funding climate change denial, the list of sponsors leaves one bewildered.

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