BDS, LGBT, and Why You Should Care about Pinkwashing

by Shiri Eisner

The latest video hoax produced by the Israeli government and released unto YouTube has recently drawn wide attention to a phenomenon that many radical LGBT groups have been trying to combat for quite a while now: pinkwashing.

For those unaware of the hoax story so far, the gist of it goes thus: a mysterious video goes on YouTube in which a ‘disillusioned’ gay activist by the name of “Marc” tells his viewers about his attempt to join the Gaza Flotilla, only to be rebuked by the organizers on account of his being gay. “Marc” then goes on to tell us, that after being rejected in such a homophobic manner, he went on to find pictures of Palestine solidarity and human rights organizers embracing Hammas leaders. The shocked “Marc” then warns his fellow gay activists from believing the “lies” of these terrible human rights groups and, indeed, from joining or supporting either the flotilla or the Palestinian solidarity movement. However, all’s well that ends well: the video was quickly exposed as a hoax, tracking it back to a minor Tel Aviv gay celebrity by the name of Omer Gershon, by and by proving that the Israeli government has no fear of spreading outright lies in attempts to achieve its propaganda goals (for example, it’s worth noting that out bisexual author Alice Walker will be joining the flotilla).

So, What’s This “Pinkwashing” Anyway?

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