Israeli commercials have proved to be the height of militarism and insensitivity in the past, today we revisit gay ole’ Israel, and debunk Hasbara, yet again.
McCann Erickson Does it Again!
McCann Erickson probably has one of the most amazing records of militarizing civil society. The good people who brought you the Army Strong campaign now bring you a beer commercial. How is beer military? Soldiers aren’t allowed to drink- it’s a punishable offense. In Israel, the majority of the population have been soldiers, and the majority of men and some women are in the reserves until the age of 45 (39 for women). Since you’re going to have civilians in your corps, you have to keep them motivated (translation below the Video):
Continue reading “Militarism, Genderphobia and Beer”
Israeli media is finally starting to feel the pressure. These past two weeks, the news has been full of the issues that activists have been working hard for and paying with their freedom for. Boycott, Divestment and Sanctions is slowly making headlines, the Goldstone report has been on the Israeli mind all week and the issue I’d like to highlight today, has been gaining momentum: The Shministim.
Meet the Shministim
In Hebrew “Shministim” means “seniors”. Every high school senior, in Israel, gets their drafting order in the mail. On rare occasions, these seniors refuse on ethical grounds, becoming conscientious objectors. In Israel, conscientious objectors are jailed by the army. They serve up to 28 days (those refusing to wear an army uniform, during their jailing, are sent to solitary confinement), are released and jailed again, until the army agrees to discharge them.
Continue reading “Just Say No – Refusing the Drug of Propaganda at an Early Age”