Israeli commercials have proved to be the height of militarism and insensitivity in the past, today we revisit gay ole’ Israel, and debunk Hasbara, yet again.
McCann Erickson Does it Again!
McCann Erickson probably has one of the most amazing records of militarizing civil society. The good people who brought you the Army Strong campaign now bring you a beer commercial. How is beer military? Soldiers aren’t allowed to drink- it’s a punishable offense. In Israel, the majority of the population have been soldiers, and the majority of men and some women are in the reserves until the age of 45 (39 for women). Since you’re going to have civilians in your corps, you have to keep them motivated (translation below the Video):