A new report by Who Profits exposes: SodaStream misleads consumers by labeling settlement products as ‘Made in Israel’

A view of SodaStream’s main factory in the industrial park of Mishor Edomim in the occupied West Bank. Photo: Esti Tsal, Who ProfitsThe company, based in Mishor Edomim Industrial Park, an Israeli settlement in the West Bank, markets its devices and bottles under a ‘Made in Israel’ label.  By doing so, SodaStream (also known as Soda Club), world leader of home beverage carbonating devices, misleads consumers in Europe and the United States.

SodaStream misleadingly markets its devices and bottles under the Made in Israel label while in fact these products were manufactured in the Mishor Edomim Industrial Park, an illegal settlement in the occupied West Bank.

The company has recently faced a ruling by the European Court of Justice, stating that goods produced in settlements should not be considered as made in Israel and enjoys the tax exempt of the EU-Israel Association Agreement.

The report was published by Who Profits from the Occupation, a research project of the Coalition of Women for Peace. The project investigates Israeli and international corporate involvement in the Israeli occupation.

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