
Facing an increasingly critical public opinion across Europe following the brutal attack on Gaza earlier this year, Israel’s lavishly funded spin-machines are seriously stepping up their efforts to show the apartheid state’s “other face” in preparation for the summer season. Following the Tourism Ministry’s “Experience Israel” ad campaign in the London Underground, which conveniently show the occupied West Bank and Gaza Strip – as well as Syria’s Golan Heights – as integral parts of Israel, in Vienna, a massive “Tel Aviv Beach” has been installed on the banks of the Danube. Organised by the Israeli Embassy in cooperation with the City Council of the Austrian capital, the project promises to its vistors a “beach feeling with high chill-out factor, a new cultural institution on the pulse of time…complete with its own entertainment zone – stage, video screen and free WLAN included – spread out over an area of around 1,000 square meters of sand, on which up to 400 people can drop into original Tel Aviv beach chairs.”
Unfortunately, the organisers have largely failed to offer visitors the full-package of life in this popular tourist destination, who will have to miss out on traditional activities such as routine police beatings meted out on Arab Israelis and, most recently, feminist peace activists.


As Palestinians mark Nakba Day to recognise the catastrophe of 1948, yet more evidence emerged of the racist nature of Israeli foreign minister Avignor Lieberman’s Yisrael Beitenu party. In a clearly provocative act they now want to 