Yesterday, Israel’s ‘Public Diplomacy and Diaspora Affairs Minister’ Yuli Edelstein spoke at some length about his country’s ‘PR problem’, including possible plans to create a 24-hr news channel. But further down the article, Edelstein talked about the ways in which Israel’s propaganda effort is being increasingly delegated to volunteers:
“We’ve been working on creating an infrastructure of our friends and allies around the world, in the Jewish and Christian communities, which is not fully ready yet. It’s based on volunteers and professionals [who will coordinate the transmission of accurate information],” the minister said.
Edelstein conceded that the Public Diplomacy and Diaspora Ministry suffered from restrictive budget problems. Nevertheless, he was seeking to implement ambitious initiatives based on volunteers.
“This is the 21st century, and that means things that are not officially called hasbara are the best hasbara. The moment things come from the government, the state, or ministries, they are perceived as being less reliable and as propaganda,” Edelstein said.
”There are many things only volunteers can do. Writing on Facebook, Twitter blogs, and sending e-mails to friends is second to none. The best things people can do are not about money, but about doing things in the right way.”
Edelstein cited an operations center housed in his ministry and staffed by volunteers, as well as a ministry secretary, both aimed at maintaining continuous contact with Diaspora communities.
Starting today, and for the next two days, UEFA (Union of European Football Associations) will hold its Congress and Executive Committee meeting in Tel Aviv. The draw for the Euro 2010 qualifying groups will also take place.
This is the first time that Israel has ever hosted the annual gathering, which is taking place two months before the World Cup kicks off in South Africa.
Congress participants include FIFA President Joseph (Sepp) Blatter, UEFA President Michel Platini, former German footballer Franz Beckenbauer and the heads of international football teams.
Hosting the UEFA Congress is the culmination of a years-long effort by the Israeli Tourism Ministry.
“Israel is an ideal country for training camps and sporting activities and matches, year-round and especially during the European winter,” said Israeli Tourism Minister Stas Misezhnikov. “I am sure that the combination of the climate and the infrastructure for training and matches, alongside the many tourist sites and entertainment and leisure options, will make our guests choose Israel for both personal and professional visits in the future.”
The Tourism Ministry is working to increase Israel’s cooperation with European countries in order to boost tourism by improving Israel’s international image as a safe and modern country to visit.
McCann Erickson probably has one of the most amazing records of militarizing civil society. The good people who brought you the Army Strong campaign now bring you a beer commercial. How is beer military? Soldiers aren’t allowed to drink- it’s a punishable offense. In Israel, the majority of the population have been soldiers, and the majority of men and some women are in the reserves until the age of 45 (39 for women). Since you’re going to have civilians in your corps, you have to keep them motivated (translation below the Video):