Whatever Happened to AIDS?

Lady Gaga

PULSE readers may not have noticed but Lady Gaga is dead. Justin Timberlake is dead. So are Alicia Keys, Elijah Wood and a host of other celebrities. Well not literally dead – ‘digital death’ is what they call it. This past Wednesday, on World AIDS Day, all of these people have seized communication with the outside world through their Twitter and Facebook accounts. (Some lower-caste people too have joined the invitation to commit digital suicide.) The basic aim is to raise money for Alicia Keys’ Keep a Child Alive charity. Only after fans have donated one million dollars to the cause, will the celebrities revive their digital lives.

It’s a great bargain. For as little as $10 not only will you not have to suffer the void in your everyday life of not “knowing where they are, what they had for dinner, or what interesting things are happening in their lives”, at the same time you buy yourself into a community that saves millions of lives and “give[s] millions of real people the care, love and hope they deserve”.

Do “what you always do”, says Keys, and save a few Africans.

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