The problem with this system, as is common with capitalism, is that in the majority of cases the celebrities don’t check the label, so to speak, and often endorse corporations which abuse the environment, animals and humans. As always, I’ll be tying this with the brand name that is no exception to capitalist brutality: Brand Israel.
Israel’s Tourism Industry and the American Celebrity
When oppression is successful, the oppressor gains control over his victim’s borders, erases them, and redraws them according to his whims. The victim’s narrative no longer exists, and as such, just telling their own story is an act of liberation. When Palestinians chose Boycott, Divestment and Sanctions (BDS) as a form of telling their story (not just a form of action), they changed a continual paradigm of abuse which made their story insignificant, and were finally able to cut the cycle of abuse and silence. No longer do Palestinians need to react to Israel’s Hasbara line. They have reclaimed their narrative, and now the state of Israel is forced to react in accordance to it.
TED is… TED is…. OK, I’m actually having a seriously hard time defining this… thing. And the site isn’t very helpful. So, as far as I can gather, TED was a conference in 1984, that brought together people from the Technology, Entertainment and Design industries for the Technology, Entertainment and Design industries people. It’s become a non-profit (owned by the Sapling Foundation), which holds double-annual conference, traditionally held in Long Beach and Palm Springs and Edinburgh, Scotland (but they’d rather say “Edinburgh, UK”, mind you). The goal of TED is to “spread great ideas”, they call those “ideas worth spreading”.