At the hight of
the campaign to urge Alicia Keys to cancel her performance in apartheid Israel, the Jerusalem Post excitedly announced that “despite the bad investment” Israel is willing to “invest” in Forbes’ fourth most powerful celebrity of 2012, Rihanna. The mega-celebrity, holding the formidable position of most popular person on Facebook, 4th most followed on Twitter, and most viewed and subscribed musician on YouTube, is returning to Israel for a second time, on October 22.
Unlike Alicia Keys, Rihanna is quite reachable, so make sure to go to her page at http://www.rihannanow.com/contact/ and respectfully explain why she should cancel her performance in Israel.
Since Rihanna is returning for a second time, it seems to me she may have missed
the official celebrity tour by the Tourism Ministry. So I’d like to guide Rihanna on a virtual journey, from Yarkon Park Tel Aviv to occupied Palestine.
This is what sexist whitewashing of military occupation looks like: AnnaLynne McCord on tour with America’s Voices in Israel as displayed by the official IDF Flickr account at http://www.flickr.com/photos/idfonline/7159040848/
a unique and very emblematic space in the capitalist system in which they are both human individuals and a brand name at the same time. They often endorse products and services they enjoy. Of course, one would be naive to assume that their enjoyment of these products and services and consequent endorsement is an organic process. Understanding the leveraging power of the celebrity status, corporations woo big name actors and musicians with thousands of dollars worth of sample gift baskets and free services, hoping the celebrity would tie their brand name with the corporation’s brand name.
The problem with this system, as is common with capitalism, is that in the majority of cases the celebrities don’t check the label, so to speak, and often endorse corporations which abuse the environment, animals and humans. As always, I’ll be tying this with the brand name that is no exception to capitalist brutality: Brand Israel.
Israel’s Tourism Industry and the American Celebrity
In May of this year a group of TV celebrities was brought to Israel via America’s Voices in Israel. The group included AnnaLynne McCord
Continue reading “America’s Voices in Israel: Celebrities on the Oil Trail”