The neutral Switzerland is about to host a yearly Culturescapes festival. Every year the festival focuses on a different country. This year- the most successful for cultural boycott, yet- it just had to play into Desmond Tutu’s hands and focus on Israel.
A Word about Culture
Culture is a word I’ve been hearing a lot lately. Israel’s Brand Israel campaign is focusing on PR apartheid; Hiding it’s atrocities as best it can, and highlighting it’s “advantages”:
In the Ministry of Foreign Affairs, 6 niches were identified in which Israel has a relative advantage… The 6 niches through which it is planned to promote Israel, in the world, are environment (with an emphases on desert agriculture); Science and technology (medicine, internet and hi-tech); Culture and art; Human variety and tradition; lifestyle and leisure culture; Tikun Olam [=Fixing the world] (support of populations of special needs).